Zara’s core values can be expressed simply in the same four key words that define all our stores and online platforms: beauty, clarity, functionality and sustainability. Nurturing a highly intimate relationship with its customers, Zara’s designers respond instinctively to their changing needs, reacting to the latest trends and constant feedback received across its Woman, Man and Kids collections, to deliver new ideas in the right place and at the right moment. Zara’s Join Life collection underlines the brand’s unwavering focus on sustainability and improved customer experience.