The area of over 200 m2 offers space for more than 2,500 purely vegetable products and new service offers. Specially trained staff are on hand to help customers with any questions they may have about the BILLA PFLANZILLA product range. The diverse range includes purely plant-based meat, sausage and dairy products, frozen goods, snacks, baked goods and confectionery as well as basic products for plant-based dishes such as pulses, grains, seeds, nuts, fruit and vegetables. But also herbs, sauces, spices, pastes and muse can be found on the shelves. The coherent range is rounded off by drinks that underline the plant-based lifestyle – from cereal and nut drinks to exquisite wines. All items from various brands – such as BILLA’s own brands Vegavita and Ja! Natürlich – are 100% plant-based and promise the best quality. Neither vegetarian nor hybrid products are offered, and the entire store attaches great importance to sustainable and reusable materials.